Senior Marketing Executive

Key Accountabilities
• Lead the social media strategy across Instagram, Facebook and TikTok.
• Develop and manage the monthly content calendar.
• Come up with out-of-the-box ideas to keep content and campaigns fresh.
• Strategize and execute digital campaigns to promote tenants.
• Run campaigns and giveaways that drive footfall and visibility.
• Onboard and manage influencers and brand partners; track performance and ROl.
• Build media relationships; manage press releases and PR for events, launches and CSR.
• Oversee digital PR across online media and platforms.
•Engage with agencies and manage deliverables, timelines and quality.
• Report on reach, engagement, footfall, coverage and sentiment; coordinate agencies and vendors.
Preferred Knowledge, Skills & Behaviors
• Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
• 2-3 years of experience in social media and/or PR; retail or agency background is a plus.
• Excellent written and verbal communication in English and Urdu;
strong copywriting.
• Compulsory: working knowledge of Meta Business Suite, Google Analytics, Canva and CapCut or Adobe tools.
• Proven record of running social campaigns and growing engaged communities.
• Organized, analytical and able to manage multiple campaigns under tight deadlines.
• Calm, professional approach to sensitive issues and crisis situations.

Last Date To Apply November 03, 2026